Track the goal conversions even without setting a goal in Google Analytics (GA)

GA doesn’t reprocess the historical data. If you miss to set a goal for first few days you will not get conversion data for past days through the setting goal later. It will start to track goal conversion data from the day you set the goal in GA. But here is a pretty simple way to track goal conversions without setting goals in GA for historical data too. To do that here are some mandatory strings such as:

1) Your site should be completely tagged by the proper Google Analytics Tracking Code (GATC). At least pages from the landing page to the goal conversion page must have the proper GATC.

2) Here two cases under this string:

Case I) The goal conversion page URL should not be unique.

Example of unique URLs as:

* Step 1 (Landing Page) - www.mysite.com/landingpage.html

* Step 2 (Sign up Form) - www.mysite.com/sign_up.html

* Step 3 (Finish/Final Goal Page) - www.mysite.com/sign_up.html

Here the URL from Sign up Form and Final Goal Page has unique URL as ‘www.mysite.com/sign_up.html’

The ideal path should be as follows:

* Step 1 (Landing Page) - www.mysite.com/landingpage.html

* Step 2 (Sign up Form) - www.mysite.com/sign_up.html

* Step 3 (Finish/Final Goal Page) - www.mysite.com/thanksone.html

Case II) Page title should be different for each step despite unique URL.

Page name is used to mention between the title tags of page. For example you can check the link http://webanalyticsbybhagawatjadhav.blogspot.com/  is titled as 

Therefore steps with different page names such as:

* Step 1 (Landing Page) - Your Air Ticket

* Step 2 (Sign up Form) - Registration Form

* Step 3 (Finish/Final Goal Page) - Thanks for signing up!

Here is the implementation to get a goal conversion values in GA

1) Go for Advanced Segments as shown left side

2) Create new segment ‘Goal Conversion’ for the

Case I) where goal conversion URL is not unique. The value for this segment needs to use as thank you page request URI ‘/thanksone.html’ and save the segment.

Case II) where page title is different for each step despite unique URL. The value for this segment needs to use as page title of thank you page ‘Thanks for signing up!’ and save the segment.

3) Choose two segments such as one from Default Segment and another from Goal Conversion. Apply it to the report.

4) You will see the output as

Where you can clearly depict that out of 1,123 visits, 67 visits got converted. This result has been tested at our end. We found 98% accuracy of getting goal conversion numbers through the segmentation. You apply this segmentation to all the reports excluding Goal reporting suit.