How to use Google Analytics reporting suits

This article gives you an idea about ‘How to use different reporting suits of Google Analytics (GA)’. GA has five reporting suits as

1) Visitors

2) Traffic Sources

3) Content

4) Goals

5) Ecommerce

Here is screen-shot of GA reporting suits:

The basic functioning purpose behind the Google Analytics Reporting sections is as follows:

1)      Visitor >> Map Overlay = To optimize geo-target campaigns and know new market

2)      Traffic Sources >> AdWords/Campaigns = To optimize campaigns (PPC, email, banner...)

3)      Traffic Sources >> AdWords/Ad Versions = To optimize ad creative

4)      Traffic Sources >> AdWords/Keyword Positions = To optimize bid position

5)      Traffic Sources >> AdWords = To optimize ROI

6)      Traffic Sources >> Source and Medium = To optimize campaigns

7)      Content >> Site Search = To optimize results returned and discover new terms for PPC campaigns

8)      Content >> Site Overlay = To optimize page layout (landing page)

9)      Content >> Top Content  = To identify pages with problems and opportunities

10)  Goals >> Overview = To monetize goals and measuring engagement

11)  Goals >> Funnel Visualization = To optimize your conversion paths

12) Ecommerce >> Overview Report = To optimize product campaigns